Destination Seminars

Wednesday, September 3, 2008



09:15 a.m. – 10:05 a.m.

Seminar presented by Ministerio de Turismo y Deporte de Uruguay


10:10 a.m. – 11:00 a.m.

Hollywood, Florida’s Rising Star – Presented by Hollywood, FL Office of Tourism

This lively presentation will introduce visitors to Hollywood, Florida, a beautiful seaside community nestled half-way between Miami and Ft. Lauderdale. Discover the charms of the Hollywood Beach Broadwalk, the shops and restaurants of historic Downtown Hollywood, and the award-winning ArtsPark. Explore Hollywood’s ecological wonders, from its Blue Wave-certified beaches to its unspoiled coastal parks. Find out why Hollywood, Florida is a rising star in the tropical destination market.



Manuel Pila
Director of Marketing & Communications
Hollywood Beach Community Redevelopment Agency


11:00 a.m. – 11:15 a.m.

The Promotion of Brazil as Tourist Destination – Presented by Brazilian Tourism Office

The seminar summary:
- Watercolor Plan (Plano Aquarela)
- Actions & Results
- Strategies and Goals
- Objectives per Countries
- Brazil – Main Destinations
- Segments & Products (Sun & Beach – Culture – Culinary – Ecotourism – Sports – Business & Events)


Mrs. Vilma Varga
CEO
Brazilian Tourism Office in U.S. – West Coast