10:40 a.m. – 11:25 a.m. – All travel markets move online, Latin America included.

Presented By PhoCusWright – Speaker: Patricia Rasore, Director, Latin America.

Online Travel is no longer the domain of wealthy nations with pervasive computer and internet access. It is universal. Latin American is set to make its mark on the global online travel marketplace.

PhoCusWright’s presentation will focus on the first Latin American Online Travel Overview report , exploring  the region, including market sizing, country profiles, booking trends and key players that are shaping this unique and dynamic market. Furthermore, it will assess the region to the global online travel landscape, comparing online penetration and growth patterns .

All travel markets will eventually move online. Even if the shift online is not total, it will significantly impact  and permanently change the landscape in virtually every corner of the world.